Be the obvious order at the point of pour.
Dozens of taps, a wall of bottles and one undecided guest. BarTopTV makes your brand the most visible choice seconds before the order — then proves it with closed-loop sales data, account by account.
say they consider what's on BarTopTV before placing their order
say they've ordered something new after seeing it on BarTopTV
beverage sales lifts measured on BarTopTV
You've shown upin all the right places.
A TV spot on Monday. A billboard on the drive home. A sponsored post on their lunch break. All week, your brand has been building the case. Then Friday night, they walk up to the bar.
- YOUR
BRANDMonday · On the couchThe TV spot - YOUR
BRANDWednesday · On the driveThe billboard - YyourbrandSponsoredYOUR
BRANDThursday · On their phoneThe sponsored post 
Where they decideFriday · At the barThe decision
Now, seal the deal.
So many taps, so many bottles, and 88% of consumers don't pick until they're at the bar. BarTopTV puts your brand three feet away, at eye level, in the exact moment they choose.
88%: Next Level Marketing VIBE consumer survey, 2019
- Mouthwatering video
- In their direct line of sight
- Proven to drive purchases
BarTopTV links directly to venues' point of sale systems, making it a true on-premise retail media network. Every play is matched to what actually rang up at the register.
loop
From impressionto receipt.
See which plays turned into purchases — account by account, in real time — and optimize creative while the campaign runs.
Every pour, accounted for.
Sales lift youcan taste.
Four categories. Four brands. Every one sold more on BarTopTV.
Sales indexed to the pre-campaign level, at up to the lift shown.
“BarTopTV has become a must-buy for Pepsi. It drives top-of-mind brand awareness and undeniably increases sales by prompting guests to order Pepsi products with their meals.”
Liam FullerDirector of Foodservice Sales, Pepsi Bottling VenturesMore ways towin at the bar.
Moments thatmove the needle.
Optimize messaging around special occasions for your customers.
Feature deals while guests pick the first round of the night
Peak good times, when guests are out to celebrate and the bar is buzzing
Fans are fired up, locked in on every play and riding every swing
Like St. Patrick's Day, Cinco de Mayo, summer and the holidays
Here's what aflight looks like.
An illustrative plan to show how the pieces fit together. Your plan gets built around your goals, markets and budget.
- 01 Objective
- Grow on-premise velocity for a new RTD in two markets
- 02 Formats
- :15 full-motion spot + tap-to-explore flavor finder
- 03 Targeting
- Accounts carrying the SKU · happy hour & game-day dayparts
- 04 Measurement
- Closed-loop POS lift vs. control accounts, account by account
“BarTopTV is a true game-changer for brands who need to win on-premise.”
Let's reachyour customersat the bar.
Tell us your markets and goals, and we'll follow up with venues, avails and a measurement plan.